The increasing demand of smartphones, the popularity of social media and social eCommerce and the shopping behaviours of Millennials and Gen Z ultimately all contribute to the growth of online shopping. Although eCommerce’s share of total global retail sales has nearly doubled from 2015 to 2019 meaning that 14,1% of all retail sales were made online¹, it still leaves a huge opportunity to physical stores in supporting total sales.

In order to ascertain the values of your brand and turn visitors into customers store digitization could be the complex yet easy to apply methodology you might want to explore. You can receive behaviour statistics of visitors, efficiency of each advertising campaign and service quality evaluation. Centralized online platforms can effectively engage customers with personalized video and audio communication in offline locations.

The flexibility of such solutions doesn’t end at the implementation. The platform remains accessible and manageable by your company after initiation. Solutions offer clear visual interfaces so you can independently manage digital content, plan advertising campaigns and conduct analytics. Therefore, lead time is allowing you to quickly reflect on any change or launch a new campaign almost instantly.

Our recommendation: Addreality

Addreality is a modular solution, that allows you to centrally manage all your digital out of home advertisements from information displays to background music. Through our omni-channel platform any kinds of digital content can be managed centrally. Based on the needs of your business you can easily harmonize your marketing resources including interactive fitting rooms, information displays, LED storefront, shelf displays and even audio advertising.

Synchronized multimedia content can contribute to a smooth overall customer experience, while personal promotions strengthen your relationship with the customer. Different groups can be created from your visitors based on facial attributes like age, sex, hair color, and the platform can use real time contextual interactive scenarios based on these groups. The advantages offered by Addreality are far from over. In fact, one of the key factors happens after implementation which is the measurement of the real time content efficiency. Valuable audience insight will support the campaign planning process and results a more refined targeting.

Involve your employees

Interactive lessons and tutorials can guide your employees through the process, while tests and questionnaires help maintaining their level of professional competence. Following the application, you will be able to provide helpful information to your sales consultants and managers based on the unique data extracted from the platform and turn their interest into motivation through monitoring KPI growths.

What benefits can you expect using Addreality?

• Interactive and targeted content
• Facial attribute detection and classification in less than 0.2 s
• Viewer tracking while they remain in the scene; attention time, position and distance
• Compatibility with existing infrastructure; it even works with low-cost webcams
• Intuitively clear visual interface; no further support from developer is required after implementation

With its extended independent software vendor network Softline can offer specific and complex solution to different business needs. CONTACT US to get more details about our solution.

1.Source: https://www.smallbizgenius.net/by-the-numbers/ecommerce-statistics/#gref